It will be interesting to see how long the "bourbon is only good if made in Kentucky" stigma will last... MGP would sure be a different company at that point...
And items like boss hog certainly generate the same amount of buzz... But it doesn't seem to give their cheaper offerings much of a bump in sales...
I wonder how much the bourbon industry spends on advertising in the US... We certainly don't see much if any up here in Canada...
Absolutely love what you are doing here, I have exactly the same interest field as you, so very much looking forward to your upcoming articles.
It will be interesting to see how long the "bourbon is only good if made in Kentucky" stigma will last... MGP would sure be a different company at that point...
And items like boss hog certainly generate the same amount of buzz... But it doesn't seem to give their cheaper offerings much of a bump in sales...
I wonder how much the bourbon industry spends on advertising in the US... We certainly don't see much if any up here in Canada...
Great Article Mr Thomas.