I will have to continue reading through your articles. One thing that has struck me is why bourbon is less scarce the farther away you get from Kentucky. When I lived in Ohio right next to the Kentucky border, I had to stand in line early on Saturday mornings to get a CHANCE to buy a Buffalo Trace at local liquor stores. I am now in Germany and I cannot walk into a liquor store without seeing Buffalo Trace and Eagle Rare on the shelf. My friend in Vegas used to send me pictures of pallets of Buffalo Trace. Very confusing.
It will be interesting to see how long the "bourbon is only good if made in Kentucky" stigma will last... MGP would sure be a different company at that point...
And items like boss hog certainly generate the same amount of buzz... But it doesn't seem to give their cheaper offerings much of a bump in sales...
I wonder how much the bourbon industry spends on advertising in the US... We certainly don't see much if any up here in Canada...
I will have to continue reading through your articles. One thing that has struck me is why bourbon is less scarce the farther away you get from Kentucky. When I lived in Ohio right next to the Kentucky border, I had to stand in line early on Saturday mornings to get a CHANCE to buy a Buffalo Trace at local liquor stores. I am now in Germany and I cannot walk into a liquor store without seeing Buffalo Trace and Eagle Rare on the shelf. My friend in Vegas used to send me pictures of pallets of Buffalo Trace. Very confusing.
Absolutely love what you are doing here, I have exactly the same interest field as you, so very much looking forward to your upcoming articles.
It will be interesting to see how long the "bourbon is only good if made in Kentucky" stigma will last... MGP would sure be a different company at that point...
And items like boss hog certainly generate the same amount of buzz... But it doesn't seem to give their cheaper offerings much of a bump in sales...
I wonder how much the bourbon industry spends on advertising in the US... We certainly don't see much if any up here in Canada...
Great Article Mr Thomas.